Although many observers expected Apple to target the new iPhone 5c at the lower-end of the market, specifically to win over particularly budget-conscious Chinese consumers, the company instead has kept the 2010-vintage iPhone 4 alive in China at a new low price: 2,588 Yuan (approx. $423) off-contract, down from a previous price of 3,088 Yuan (approx. $505). This model includes 8GB of storage capacity. To help ease the cost of the iPhone 4 for consumers, Apple continues to offer a monthly installment plan of 119 Yuan (approx. $20) over 24 months.
Apple moves quietly.