C is for… America?

You know, for an iPhone that was “intended” to capture Chinese market share, Apple sure is buying a lot of iPhone 5C ads in the USA.

And putting it on the front page of their English language website.

And in America, only the 5C can be preordered.

Sometimes, Apple’s strategy is hard to figure out because of one’s own preconceived notions: a cheap phone is needed for nascent consumers in emerging markets (read: “poor people in poor countries”), right?

Apple’s marketing of the 5C tells a completely different story. This phone was designed for affluent westerners–maybe even people who live in Silicon Valley–who want a stylish, new, low-cost device.


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