Good article from The Globe and Mail.
The most important decision they made was firing the two guys in charge who understood the brand, then pursuing some half-cocked strategy of copying everybody else with a touchscreen-only device while not adopting a popular platform (android). Given that they desperately needed a new modern OS, it’s hard to see why they never tried to adopt and reskin Android.
Of course they could have stuck it out with the BB-keyboard style devices. That would at least have made to their current customers, but instead they delayed their keyboard devices and showed up with an out-of-date touchscreen keyboard two years late.
The article is a good one and it illustrates a lot of failures that happened along the way for Blackberry. It wasn’t just one screw up; it was dozens over a period of six years. But one common thread is that BlackBerry took forever to make decisions, literally years in some cases. The end result is shockingly inexcusable: a total failure to execute.
Discussions among the senior leaders in Mr. Lazaridis’ organization dragged on for a year – far too long, according to several insiders.
Finally, close to six years after Apple unveiled the iPhone, the long-awaited BlackBerry 10 made its debut at a glitzy launch event in January