Beats By Dre Designer on the Jobs to be Done for Wearables

“The first thing is a wearable product is… It’s not so much about fit, as about how you feel about it and that expression that it makes. It’s part fashion and part personal representation.”

–Robert Brunner, Ammunition Design Group (Designed part of the Beats lineup)

Source: Bloomberg Video

Beats by Dre has been a phenomenally successful wearable technology brand. They dwarf the rest of the industry, with 59% share of headphones sold these days.

Any potential Apple iWatch will be about that personal representation to the rest of the world. The media will expect it to be about the technology, but technology is really not why you wear something.