[Old] What’s making Apple lose its brand value so quickly?

[Old] What’s making Apple lose its brand value so quickly?

Just this past year, Coca-Cola’s brand value was measured by Interbrand to be $77.8 billion with Apple chasing bright behind in second place with a brand value of $76.5 billion. But many don’t see Apple surpassing Coca-Cola’s brand anytime soon, with myself and others predicting the brand to fall a few more places on Interbrand’s ratings.

What’s making Apple lose its brand value so quickly?

That was from March of this year.

This was from a year ago by Eurobrand (not Interbrand):

Apple still the world’s top brand as value jumps 44% to a whopping $130.6 BILLION: Report

This is today by Interbrand:

The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report.

Advertisements

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s