Just this past year, Coca-Cola’s brand value was measured by Interbrand to be $77.8 billion with Apple chasing bright behind in second place with a brand value of $76.5 billion. But many don’t see Apple surpassing Coca-Cola’s brand anytime soon, with myself and others predicting the brand to fall a few more places on Interbrand’s ratings.
What’s making Apple lose its brand value so quickly?
That was from March of this year.
This was from a year ago by Eurobrand (not Interbrand):
Apple still the world’s top brand as value jumps 44% to a whopping $130.6 BILLION: Report
This is today by Interbrand:
The report estimates the value of the Apple brand at $98.3 billion, up 28 percent from the 2012 report.